Agency at the airport: mailing realized for Argus
To alert existing Argus clients that they don't have to leave their positioning to chance, the agency created a dart mailing at the airport.
According to the agency, the mailing hit the bull's eye: of the 150 people contacted, 50 percent responded, resulting in 60 customer visits.
Responsible at Argus the Press: Phillip A. Saladin (Head of Marketing and Communications). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD); Christos Karachristos (graphics), Miriam Egli (consulting/text).
