Wirz: Direct mailing developed for the postal service
As part of the new campaign "The effect makes the difference", Wirz created a direct mailing under the leadership of Wirz Wietlisbach Dialog, designed to demonstrate to the recipient the power of a real experience.
What really moves us: a real experience or its image? This consideration is at the heart of the new mailing "The Power of Real" created by Wirz. It contrasts a real experience with a virtual one and offers recipients the opportunity to experience the difference for themselves. Packaged in a box, marketing decision-makers receive a piece of
original tiki brew. Right next to it, identical in shape and appearance, the mailing presents the printout of an e-mail that impressively describes the taste experience. So the recipient can choose: Does he only want to imagine the taste or does he really want to experience it. Without many words, the mailing is intended to show the extent to which direct marketing achieves a lasting effect, namely by creating experiences that appeal to all the senses and thus enable brand experiences instead of mere brand contacts.
Responsible at Swiss Post, Post Mail: Marco Imboden (Head of Communications), Max Leuenberger (Marketing Communications). Responsible at Wirz: Guido Wietlisbach (overall responsibility), Stefan Dätwyler (CD Art), Andres Osselmann (CD Text).
