Jung von Matt/Limmat designs new campaign for SI Style
"At SI Style, we focus on the essentials: the style of the stars." Jung von Matt/Limmat created a campaign for SI Style under this motto.
The campaign focuses not on the stars, but on their clothes and accessories. The usual paparazzi pictures for celebrity magazines can be seen. The difference is that only the selected item of clothing is clearly visible. The rest of the image is heavily rasterized, which is intended to give the campaign a visually independent character and establish a link to a print medium.
The campaign can now be seen on posters, advertisements and online banners.
Responsible at Ringier: Thomas Passen (Head of Marketing Ringier Magazines), Julia Tatje (Head of Advertising Magazines), Katja Bizjak (Product Manager SI Style). Responsible at Jung von Matt/Limmat: Lukas Frei (Creative Direction), David Hanselmann (Art Direction), David Hugentobler (Text), Alexander Moltzen (Graphics), Ilonka Galliard, Erasmo Palomba (Art Buying), Martin Samsel, Sabrina Arthur, Astrid Krauss (Consulting), Chris Tribelhorn (Photography).
