Scholz & Friends/Euro RSCG: Credit Suisse's Switzerland-wide pension campaign implemented
Scholz & Friends und Euro RSCG haben gemeinsam die neue Kampagne der Credit Suisse umgesetzt. Diese beschäftigt sich mit dem Thema «Vorsorgen».
The communication focuses on the bank's advisory services and the offer of 2.125 percent preferential interest for the 3rd pillar retirement savings account. The corresponding POS campaign and a comprehensive online presence were developed by Scholz & Friends Zurich. The main requirement here was to present the different messages on advice and interest rates in an equally striking way, the agency said in a statement. In order to emphasize the regional presence of the bank and to document the factual advisory competence on site, pension specialists and private banking advisors of Credit Suisse from all regions were placed in the center of attention for the motifs.
The TV spot for the pension campaign was produced by Euro RSCG Zurich. The advisory expertise is presented on film with reference to Credit Suisse's large network of experts; tag-ons and reminders provide information about the interest rate offer. Bubbles Film with director Tim Löhr was responsible for the film production. The photographer Gabo was responsible for the shoot.
The TV spot can be seen from October 14. The new motifs, including all additional advertising materials, can be found in all Credit Suisse branches from October 3 to January 15, 2012. The campaign will be continued at Credit-suisse.com/provisions and a banner campaign including a pension calculator.
