Euro RSCG Zurich: Guerilla action realized for Zurich Film Festival
As part of the new campaign under the motto "Zurich makes eyes", Euro RSCG Zurich has staged a guerrilla action for the Zurich Film Festival. As in the spot and on the posters, this action is about light and projections.
On the evening before the start of the festival, the headlights of over 1,000 Zurich bicycles were covered with a sticker. As they pedaled off, the numerous bicycle lights became projectors, and the riders carried the one-eyed logo of the film festival out into the entire city.
> Euro RSCG Zurich: Setting the scene for the Zurich Film Festival 2011
Responsible at Zurich Film Festival: Nadja Schildknecht (Managing Director, Festival Management), Barbara Furrer (Marketing, Sponsoring and Event). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Dominique Magnusson, Ivan Madeo (creation), Nathalie Jakober (consulting), Edi Burri (production).
