Streuplan: Campaign and new website realized for Hero's 125th birthday
Am 17. Juni 1886 lief die erste Dose vom Band der «Conservenfabrik Lenzburg, Henckell & Zeiler». Für den 125. Geburtstag wurde Streuplan mit der gesamten Jubiläumskampagne sowie einer neuen Website beauftragt.
The anniversary logo and the anniversary claim have been used on all communication media since the beginning of the year, as the agency writes in a press release. This includes TV commercials, sponsoring, fanfolds on millions of products, retail advertisements and all other POS materials. In the 125th birthday competition, 125 Goldvreneli can be won.
Various events for customers and employees as well as an exhibition entitled "Hero - on everyone's lips since 1886" at the Burghalde Museum in Lenzburg will round off the anniversary year. The foundation for this exhibition and the book, which will be published by Hier+Jetzt-Verlag in November, was laid by the donation of Dr. Arend Oetker's Hero archive to the local Burghalde Museum and the Swiss Economic Archives in Basel. Thanks to the initiative of the Burghalde Museum and the support of third parties, the outstanding collection of advertising posters can be seen in the special exhibition until the end of November 2012, according to the agency.
Responsible at Hero: Jens Ingwersen (Head of Marketing / Sales), Flavio Pellegrini (Product Manager). Responsible at Streuplan: Thomas Back (overall responsibility), Sabrina Hardegger (consulting), Caroline Schmid (AD), Stefanie Fink (AD), Dalibor Tihi (web development).
