McCann Erickson Geneva: Carole Massanes joins the team as Client Service Director
McCann Erickson Switzerland is expanding its team in Geneva with Carole Massanes, who has been responsible for the French-speaking Swiss office as Client Service Director since June 20, 2011.
Carole Massanes has worked for over 12 years in agencies such as Havas, Grey Worldwide and Young & Rubicam in London, Paris and Geneva, gaining expertise in traditional advertising as well as in the areas of sales promotion, trade marketing, CRM and the Internet, as detailed in a press release issued on Monday. In her career to date, Massanes has realized numerous projects for international and French-speaking Swiss clients in collaboration with interdisciplinary and intercultural teams. According to the press release, her most important projects include the redesign of the website Tgv.com with the Devarrieux Villaret agency (Havas Group), which won the Grand Prix Strategy award for the best institutional website, and Loterie Romande's recent Euro Millions relaunch in French-speaking Switzerland with a 360° campaign involving TV, Internet, press, radio and POS.
