Walder,Werber designs and realizes course book 2011/12 of AZ SBV
The training center of the Swiss Association of Master Builders publishes the training program for the Swiss construction industry in its annual course book. Once again, the AZ SBV commissioned Walder,Werber with the conception and implementation of the new course book.
Each year, the course book has a different theme, which is graphically designed accordingly. The current publication has the motto "Career Stories". It highlights 12 graduates of the AZ SBV with individual portraits. The course book thus tells the stories of construction professionals who learned a trade and were able to gain a higher position in the construction industry through training or continuing education at AZ SBV.
The target group - potential graduates of AZ SBV - is thus shown the possibilities offered by the training courses using practical examples. The stories are thematically aligned with the four sections of the course book and take the respective
training opportunities. The people portrayed are intended to give AZ SBV a sympathetic face. The stories were layout in the style of major Swiss daily newspapers in order to make the reports as authentic as possible.
Walder,Werber is responsible for the entire concept of the new course book, conducted the interviews, wrote the portraits and designed the corresponding pages in the course book.
Responsible at AZ SBC: Beat Jenni, Petra Brunner. Responsible at Walder,Werber: Sandro Walder, Reini Walder (overall management, consulting); Tobias Fluck, Michael Döös (graphics); Corsin Kessler (DTP); Valentina Röschli (text).
