Y&R Group on the cover of Luerzer's Archive
Die Y&R Gruppe hat es mit ihrer Phonak-Kampagne auf die Titelseite des renommierten Magazins Luerzers Archive geschafft.
At the beginning of the year, the campaign for the Swiss hearing aid manufacturer was already ADC awarded with gold. Now one of the so-called Sculptumes (symbiosis of costume and sculpture) can be seen on the front page of the Luerzer Archive. With the Phonak campaign this is the second time that the Y&R Group has succeeded in doing so. The elephant for Zurich Zoo has already graced the cover.
