SFLB: "Yes" to Pet Recycling
SFLB has designed new motifs for Pet-Recycling Switzerland to help ensure that pet bottles are not perceived as waste but as a valuable raw material.
The new campaign by Pet-Recycling Switzerland shows that all Swiss people are faced with an important question every day: Do I say "yes" or "no" to the environment? The message is that everyone who throws their empty pet bottles into the recycling container is making an important contribution to environmental protection. Because the bottles are turned into new things such as jackets, bags and, of course, bottles.
Responsible at Pet-Recycling Switzerland: Jean-Claude Würmli (overall responsibility), Lukas Schumacher, Sabrina Wirz (Marketing/Communications). Responsible at SFLB: Martin Spillmann (ECD); Dan Strasser, Patrick Suter, Reto Vogler, Roland Buob (creation); Rebecca Krausse, Stefanie Brauchli, Flurin Hardt (consulting). Media agency: Mediatonic.
