SFLB: Jumping on the planking wave for Micasa
The SFLB agency has created two ad subjects for Micasa that pick up on the "planking" trend.
Micasa furniture is made for life, as the agency writes. This is also proven time and again by the advertising. The latest example are two ads created by SFLB, which take up the latest craze "planking". This curious activity involves placing one's body board-like on any object. And lo and behold: Micasa's furniture seems to be made even for this. The ads point out that Micasa also offers comfortable beds and beautiful tables.
Responsible at Micasa: Matthias Wunderlin (Head of Micasa Specialty Store), Juliette Baumgartner (Micasa Market Development Project Manager). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio (creation), Nino Zuberbühler, Carmen Jegge (consulting), Heinz Unger (photo), Simon Smit (planker).
