Advico Young & Rubicam: New campaign for Sportplausch Wider realized
Die Agentur Advico Young & Rubicam hat für Sportplausch Wider neue Sujets kreiert, welche die Massvelos bekannt machen sollen.
Sportplausch Wider in Wallisellen is known for its range of mountain, racing and city bikes, the agency writes in a press release. Less well-known, however, are the made-to-measure bikes that the sports retailer manufactures individually tailored to the anatomy and wishes of its customers. The perfect set-up reduces air resistance and increases power transmission to the wheels. These obvious advantages of a custom bike inspired the agency to create a striking campaign. Using only two wheels, they staged cyclists as human bicycles, allowing them to become one with their mountain, racing or city bike.
The posters and advertisements have been on display in the greater Zurich area since the beginning of February.
Responsible at Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Thomas Schöb (CD), Andy Lusti (text), Lukas Wietlisbach (AD), Raphaela Pichler (photography), Aschmann Klauser (image processing).
