P+S advertising for Nike: "Be fast - fall on".
Xherdan Shaqiri is the Nike testimonial for the latest football campaign in Switzerland.
In doing so, the Swiss national and Basel regular presents his new soccer shoes, the Mercurial Vapor Superfly III from Nike with the claim: "Be fast - fall on" and additionally challenges the young target group to react with "Bestick Deinen Schuh". Anyone who currently buys a top model from the Nike football shoe collection at Ochsner Sport can have it embroidered with a name or the national flag of their choice free of charge until May 31, 2011. Xherdan Shaqiri had his new soccer shoes embroidered with his last nameb Shaqiri and the three first names of his siblings. A name on each side of each foot.
The campaign will run from April 1 to May 31, 2011 with print ads, online banners, retail execution at Ochsner Sport, Facebook and PR.
Photographer: Markus Ulmer
Stylist: Diana Fischer
Advertising agency: P+S Advertising, Bachenbülach
Media agency: Mindshare Zurich
