RMC Swiss drives with Volvo
Volvo Automobile Switzerland and Radio Monte Carlo (RMC) Swiss enter into a longer-term cooperation. Volvo becomes sponsor of the "Monte Carlo Nights" program.
"With our latest Volvo models, we are addressing an active, urban and young-at-heart target group," Lars Knese, Head of Marketing at Volvo Automobile Switzerland, was quoted as saying in a statement. RMC Swiss is therefore an ideal partner. To underline the partnership, RMC Swiss exclusively drives Volvo vehicles.
"Monte Carlo Nights" is broadcast daily from 7 p.m. to 2 a.m. on Radio Monte Carlo Swiss. The show focuses on the styles lounge, chill out but also nu jazz, nu soul and world music.
(Caption (from left to right): Sacha Heiniger (PR Director Volvo Switzerland), Giuseppe Scaglione (Managing Director RMC Swiss) and Lars Knese (Head of Marketing Volvo Switzerland)).
