Coop Naturaline: National campaign with Melanie

Green with Melanie Winiger: The national campaign launched by KSB/SJ for Coop Naturaline relies entirely on the glowing-eyed ex-Miss Switzerland, who wears the fall collection to prove that an eco-label can also keep up with others in terms of coolness. Ambassador Winiger wears the current Naturaline fall fashion in ads and in the new Naturaline brochure. She was photographed by star photographer Michel Comte. Coop launched the Naturaline brand 12 years ago and wants to use the campaign to once again underline its pioneering role in fashion made from organic cotton and fair trade, according to the Zurich agency KSB/SJ. The ads appear nationally in the popular press and in various fashion and women's magazines.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Sandro Corpina (Head of Category Management Textiles) and Jürg Kräuchi (Advertising Manager Coop City). Responsible at KSB/SJ: Uwe Schlupp (CD), Anita Kummer (AD), Marion Lim, (text), Barbara Lagger (consulting management), Flavia Salvisberg (consulting), Andrea Baltis (DTP), Michel Comte (photo), Melanie Winiger (model), Eqal Visual Productions AG (agency), Eliane Kobler (styling, creative consulting). Image editing: Detail AG. Media: Coop Media as well as Initiative Media Western AG.