News: Plakatron grows rapidly and steeply
The Wallisell-based outdoor advertising company Plakatron reports a 12.4 percent increase in sales for the 2001 financial year
The Wallisell-based outdoor advertising company Plakatron reports a 12.4 percent increase in sales for the 2001 financial yearNews Plakatron is growing rapidly and steeply
This is mainly thanks to the introduction of the new "Verkehrsachsen frontal" networks, explained Plakatron spokesperson Martin Müller. Online bookings are also popular and already account for 45 percent of Plakatron's business. Müller did not provide any information on the level of turnover. The reported growth is significantly higher than that of the two market leaders: Allgemeine Plakatgesellschaft increased its turnover by 2.2 percent to CHF 254.4 million. Clear Channel Plakanda also did not publish any sales figures this year. For the 2000 financial year, around 90 million francs were reported, resulting in growth of 8.2 percent and around 97 million francs.
AZ cuts jobs AZ Grafische Betriebe AG is rationalizing its customer printing and reducing underutilized capacity in web offset printing. This will result in the reduction of 25 jobs. According to the company, the job cuts will mainly take place in the printing area. After the job cuts, the customer printing division of AZ Grafische Betriebe AG will still employ 100 people.
Beauty has its price Mirror, mirror on the wall: What makes the most beautiful in the whole country? Annabelle has awarded the coveted "Anna's" for the 5th time. A jury tested over 500 new products according to a sophisticated points system. Coco Mademoiselle by Chanel won in the "Fragrances for women" category, Must pour homme by Cartier in the "Fragrances for men" category. Other important "Anna's" went to Mascara, Nivea Beauté, Estée Lauder, L'Oréal, Clinique, Nina Ricci and Dove. Until now, these award-winning products have only been published in Annabelle. An accompanying promotional campaign will be launched at the beginning of February in all Globus stores in German-speaking Switzerland and at First Beauty. The aim of the campaign is to get even closer to readers and consumers.
This is mainly thanks to the introduction of the new "Verkehrsachsen frontal" networks, explained Plakatron spokesperson Martin Müller. Online bookings are also popular and already account for 45 percent of Plakatron's business. Müller did not provide any information on the level of turnover. The reported growth is significantly higher than that of the two market leaders: Allgemeine Plakatgesellschaft increased its turnover by 2.2 percent to CHF 254.4 million. Clear Channel Plakanda also did not publish any sales figures this year. For the 2000 financial year, around 90 million francs were reported, resulting in growth of 8.2 percent and around 97 million francs.
AZ cuts jobs AZ Grafische Betriebe AG is rationalizing its customer printing and reducing underutilized capacity in web offset printing. This will result in the reduction of 25 jobs. According to the company, the job cuts will mainly take place in the printing area. After the job cuts, the customer printing division of AZ Grafische Betriebe AG will still employ 100 people.
Beauty has its price Mirror, mirror on the wall: What makes the most beautiful in the whole country? Annabelle has awarded the coveted "Anna's" for the 5th time. A jury tested over 500 new products according to a sophisticated points system. Coco Mademoiselle by Chanel won in the "Fragrances for women" category, Must pour homme by Cartier in the "Fragrances for men" category. Other important "Anna's" went to Mascara, Nivea Beauté, Estée Lauder, L'Oréal, Clinique, Nina Ricci and Dove. Until now, these award-winning products have only been published in Annabelle. An accompanying promotional campaign will be launched at the beginning of February in all Globus stores in German-speaking Switzerland and at First Beauty. The aim of the campaign is to get even closer to readers and consumers.
