Angels speak Baseldytsch

Contexta lets the traces speak for Bâloise-Holding "Bâloise will continue its success story of the last six years", according to the annual report. Measures to this end have already been initiated. As part of the communication mix, this includes the new advertising presence of the Bern agency Contexta. In it, Baloise leaves a visible mark as the invisible companion of its customers. It skillfully achieves a balancing act in terms of customer expectations: On the one hand, they want to have as little to do with insurance and banking as possible, but on the other hand, customers expect it to always be there when they need it. With the new brand claim "in good company", the campaign forms the platform for the strategic repositioning, which aims for greater customer proximity and dynamism. page 10