Online Marketing: La Genevoise

Objective: Reinforcement of the current print campaign within the main target group.La Genevoise Advertising medium: Skyscraper (140 ¥ 800 pixels) on Moneycab.com. Usage: Week 21 to 26.
Client: La Genevoise, Geneva; Responsible: Christian Meyer, CEO; Michael Vögele, Head of Marketing. Advertising agency: Inhalt & Form, Zurich; CD: Serge Riedener; Consultant: Christian Jost; Production: netgraphic, Zurich; Responsible: Daniel Tschanz; Marketing agency: Adlink Internet Media AG.