Clicking instead of freaking out

Guye & Partner shows: Visits to winner.ch turn frustration into pleasureTA-Media AG wants to know: To launch its online marketplace winner.ch, the publishing house is putting up a seven-figure sum of money in May and June alone. A second wave of advertising, which will be launched in the fall and is intended to anchor the brand in the minds of consumers, will not be entirely free either. The campaign was conceived by the Zurich agency Guye & Partner. It has succeeded in implementing an idea that attracts more attention and achieves more impact than numerous other campaigns that have been labeled "above-average creative". Our report seeks answers to the question of what the success of this appearance is based on. page 6