The double Birgitli

Zogg Kettiger Gasser lets comedian promote the Japanese car brand MitsubishiThe last business year was marked by a slight decline in sales for Mitsubishi Switzerland. Before the big alliance with DaimlerChrysler unifies the corporate strategy, the Japanese company wants to develop new buyers in the local market. With its Zurich-based in-house agency Zogg Kettiger Gasser, Mitsubishi is returning to the tried and tested without lapsing into dull recycling of ideas. Newly, audience favorite Birgit Steinegger advertises in an amazing double role: as a Bernese and a Zurich suburban brat who always meet at the same bus stop in the commercials and talk about Mitsubishi. The concept is no less unusual: the advertised car appears only in passing - and only in later episodes. page 12