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m&k Dossier Marketing 2011

Receive the German-language trade journal "werbewoche" in the m&k Dossier Marketing 2011 as a PDF download with the following table of contents:

MEDIA ASSET MANAGEMENT

Media asset management made easy and practical

PUBLIREPORT

A central cockpit for media asset management

MARKETING EXCELLENCE

Integrated marketing management as the supreme discipline

MARKETING EFFICIENCY

Marketing automation - made easy

EMM

Successful cross-media communication with a system

STATEMENTS FROM THE FIELD

Marketing clients and marketing efficiency

PRODUCT COMMUNICATION

Integrated, multilingual, cross-media, cross-departmental!

B2B MARKET

B2B or not to be - do good and better talk about it soon

MEDIA MANAGEMENT

Manage media efficiently: It all depends on the processes

IMPRINT

Category: Special editions

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