Get the German-language trade magazine "werbewoche" in the m&k Dossier mac Consumer 9/2007 as a PDF download with the following table of contents:
MACH RADAR MACH
Radar: Marketing and media from a single source By Carine Lins and Rolf Distel
MACH CONSUMER
Innovations in MACH Consumer From Nadine Bracher
METHODOLOGY
Methodological profile of MACH Consumer From Nadine Bracher
CONSUMER ELECTRONICS
From game consoles to music downloads With much fanfare, the three big market players Microsoft, Sony and Nintendo launched their latest game consoles last year. Anyone who wants to know who has bought a game console, and who is planning to do so, should definitely consult the latest MACH Consumer. By Nadine Bracher
