m&k Dossier mac Consumer 9/2007

Get the German-language trade magazine "werbewoche" in the m&k Dossier mac Consumer 9/2007 as a PDF download with the following table of contents:

MACH RADAR MACH

Radar: Marketing and media from a single source By Carine Lins and Rolf Distel

MACH CONSUMER

Innovations in MACH Consumer By Nadine Bracher

METHODOLOGY

Methodological profile of MACH Consumer By Nadine Bracher

CONSUMER ELECTRONICS

From game consoles to music downloads With much fanfare, the three big market players Microsoft, Sony and Nintendo launched their latest game consoles last year. Anyone who wants to know who has bought a game console, and who is planning to do so, should definitely consult the latest MACH Consumer. By Nadine Bracher

CLOTHING/SHOES

Men - the new potential of fashion By Nina Bender

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