Receive the German-language trade journal "m&k" in the m&k issue 9/2018 as a PDF download with the following table of contents:
FRONT PANEL
VERY FEMALE
Two women and one man.
ROLF HILTL
With his vegi empire.
BEA KNECHT
Queen of Internet TV.
SANDRA LEHNER
Surprise winner.
DIGITAL
PERFORMANCE MARKETING
The growth of the division is great. How to avoid mistakes.
WEBANALYSIS
What experts say about the latest development, the trump cards and limits of measurement tools.
WINNING CUSTOMERS WITH PUZZLES
Gamification as a tool for customer retention? An expert explains how it works.
MEDIA
TARGET GROUP RESEARCH
15- to 59-year-old, female, householder, modern, male, 15- to 39-year-old, parent - target groups play a key role when advertisers want to target their audience.
SCREEN-UP
MK asked about the TV highlights for the German-speaking audience in Switzerland - looking ahead, but also looking back.
MARKETING
BIG DATA MAKES THE CUSTOMER KING
Those who use data properly can learn a lot about their customers. 14
SUISSE EMEX 2018 WAS SO MUCH FUN.
MK shows in pictures how the topshots of the digital industry exchanged ideas. 20
QUALITATIVE MARKET RESEARCH
MK asked market research exponents, "How do you see the future?"
COMMUNICATION
CC-AWARD WINNER "INFO BONDO"
In August 2017, falling boulders and rocks buried eight people in the Val Bondasca in Graubünden. How crisis communication can be so close to people that it wins awards.
CUSTOMER EXPERIENCE PLATFORM
Customer experience and personalization enjoy top priority today and challenge marketing managers.
ASSOCIATIONS AND RUBRICS
Swiss Marketing
Swiss Advertising Association
Swiss Franchise Association
Sponsoring Switzerland
Opinion poll
Meetingpoints
Event location of the month
Source of supply index
Scene
