m&k issue 8/2010

MARKETING

TITLE STORY Only provider of comprehensive cross-media solutions on the market Canon shines with a broad product line-up that covers the entire cross-media imaging sector. INTERVIEW Cross-media strategies: It all depends on the right deployment SUISSE EMEX Network Arena: Here the trade fair becomes a medium for dialog SUISSE EMEX The event of the marketing world ASSOCIATION CONTRIBUTIONS SMC Swiss Marketing Swiss Franchise Association

ONLINE

SUISSE EMEX Online marketing hotspots SuisseEMEX'10 focuses even more on online marketing this year. Here is an interview with online expert Jörg Eugster. ONLINE ADVERTISING Digital advertising opportunities for business & SMEs AFFILIATE MARKETING Sustainable sales success and innovation

COMMUNICATION

STATE OF THE ART Two new characters for the relaunch of Zurich Connect INTERVIEW "New industry standards" PROMOTIONAL GIFTS Original concepts for successful customer retention SUISSE EMEX News around the Swiss trade fair ASSOCIATION CONTRIBUTIONS Swiss advertising Swiss Direct Marketing Association Promoswiss

MEDIA

ONLINE "Customers must learn to pay for content quality" Social media specialist Peter Hogenkamp has recently been driving the online division of the NZZ. In an interview with MK, he tells us what the media and users have to be prepared for. MARKET SHAKEOUT The brilliant career of free commuter newspapers FREE ADVERTISEMENT "Advantages are obvious, respectively in the mailboxes". Local and regional advertisers operate in an advertising market that is less volatile. Reason enough for daily newspaper publishers to also take an interest in classified ads in their area. RADIO More distribution channels can strengthen radio brand

EDUCATION

LEADERSHIP ISSUES Leadership is human and can hardly be planned exactly today The rapid development of markets complicates management tasks; decisions have to be made quickly and according to the situation. INTERVIEW The higher in the hierarchy, the more important the social competence SUISSE EMEX Exciting education highlights at the Swiss trade fair TRAINING Mindfulness: not getting caught in circles of thought COMMUNICATION Internal communication is becoming increasingly important MK CONGRATULATES Hot diploma ceremony at the Grand Casino Baden

FOCUS

Social media conquer contact centers Corporate sound swiss contact day

COVER

8/10 Creation: Lesch+Frei Photo: J. Heyer