m&k issue 6-7/2016

MARKETING

TITLE STORY Winner with a mobile DNA Two SDV Awards-winning dialog marketing campaigns show that lead agencies Equipe and Notch Interactive have mobile DNA. SDV AWARD 2016 The dialog marketing stars SUISSE EMEX Unique brand experiences ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Advertising Client Association Swiss Franchise Association

DIGITAL

E-COMMERCE "We are honest with customers" The MySign managing director about the online store Linsenmax ONLINE ADVERTISING The advertising bubble rolls on the net ADVERTISING NETWORKS Networking without wastage VIDEO ADVERTISEMENT Linking TV and video gains in importance

COMMUNICATION

STATE OF THE ART "We break the conventions to do things better." The Effie Gold-winning campaign "Voilà ma Suisse": BrandActivation for Mazda. DIALOG MARKETING Mobile payment solutions will trigger new boom DIALOG MARKETING Multichannel leverages the strengths of print and online CANNES LIONS At home with the big ideas: The 63rd World Heritage Festival SUISSE EMEX Important are questions that reach the emotion center ASSOCIATION CONTRIBUTIONS Advertising day

MEDIA

FACHPRESSE Digital transformation as a major challenge How important are trade publications in the Swiss media market? And what challenges and trends are emerging? MK interviewed five publishing representatives. NATURE MAGAZINES The fascination of nature Despite digitalization, nature-related topics are still in demand. ADBLOCKER Fight against adblockers More and more people are using tools like Adblock Plus to block online advertising on the Internet. What are the reasons for this? And what are Swiss publishers doing to curb the use of adblockers? MK asked four publishers.

CAREER

2. SEMESTER 2016 Back to School: New knowledge offerings after the summer break The education market rotates incessantly to keep up with the rapidly evolving needs of the working world. "MK" has inquired with some providers about new or renewed courses in the second semester of 2016. 2. SEMESTER 2016 Reconciling career and further education The head of the Competence Center￾rum of the KV Luzern Vocational Academy￾mie, Peter Rüegger, on the Her￾challenge of coupling the profession with further education. COMMUNICATION PLANNER Four over grade five Four people passed the 2016 Communications Planner Examination with a grade above 5.0.

HEADLINES

Opinion Meeting Points Hotel of the month Sources of supply index Scene Portrait

COVER

6-7/16 Cover photo: Equipe AG, Zurichb