m&k issue 3-4/2023

Receive the German-language trade journal "m&k" in issue 3-4/2023 as a PDF download with the following table of contents:


  • Humans and machines: tech anthropologist Abigail Posner on AI, creativity and communication.
  • Under the spell of the senses: Sensory marketing is the secret weapon of many companies. What's behind it?
  • The End of All Things: Star economist Nourel Roubini warns, "We must act - or perish."


  • The game of life: New signage and AR solutions could change our everyday lives. A vision.
  • More than just screens: With these OOH solutions, you can guide customers in the right direction.
  • David against Goliath: He owns the largest private PR firm in the world. But Richard Edelman wants more.
  • From brands and banks: Publicis CEO Dr. Alexander Haldemann on the most important currency: trust.
  • Miss Public Relations: ZPRG executive Marie-Françoise Ruesch in a personal portrait.


  • An "Egon" for Switzerland: Switzerland Tourism Marketing Head André Hefti becomes Advertiser of the Year.
  • The young wild ones: ADC honors Switzerland's up-and-coming creative talent: These are the winners:inside.


  • Guide to advertising money: How do media agencies actually work? We take a look behind the scenes.
  • "Stand with Ukraine!": Our illustrator has been holding out in Ukraine since the war began. Now he sends an update.

m&k go!

  • Meet and celebrate in a special way: These Swiss locations offer the ideal setting for business and networking.
  • One league higher: Interview preview of the next "League of Leading Ladies" conference in Bad Ragaz.
  • The future is hybrid: trade fairs and events are increasingly taking place in a hybrid fashion, even after the pandemic has ended.


  • Association fees


  • Scene/ Imprint
  • Meetingpoints
Category: Single issues

CHF 14.50