m&k issue 3-4/2023

• Humans and machines: tech anthropologist Abigail Posner on AI, creativity and communication.
• Under the spell of the senses: Sensory marketing is the secret weapon of many companies. What's behind it?
• The End of All Things: Star economist Nourel Roubini warns, "We must act - or perish."

Communication

• The game of life: New signage and AR solutions could change our everyday lives. A vision.
• More than just screens: With these OOH solutions, you can guide customers in the right direction.
• David against Goliath: He owns the largest private PR firm in the world. But Richard Edelman wants more.
• From brands and banks: Publicis CEO Dr. Alexander Haldemann on the most important currency: trust.
• Miss Public Relations: ZPRG executive Marie-Françoise Ruesch in a personal portrait.

Creativity

• An "Egon" for Switzerland: Switzerland Tourism Marketing Head André Hefti becomes Advertiser of the Year.
• The young wild ones: ADC honors Switzerland's up-and-coming creative talent: These are the winners:inside.

Media

• Guide to advertising money: How do media agencies actually work? We take a look behind the scenes.
• "Stand with Ukraine!": Our illustrator has been holding out in Ukraine since the war began. Now he sends an update.

m&k go!

• Meet and celebrate in a special way: These Swiss locations offer the ideal setting for business and networking.
• One league higher: Interview preview of the next "League of Leading Ladies" conference in Bad Ragaz.
• The future is hybrid: trade fairs and events are increasingly taking place in a hybrid fashion, even after the pandemic has ended.

Friends

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Rubrics

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