m&k issue 3-4/2022

Marketing

• Dancing with the Mouse: Disney executive Duncan Wardle on career, creativity and innovation.
• The hybrid revolution: online, offline, both combined: this is how your customers shop today.
• Madame Nestlé: Marketing and Equality: Global CMO Aude Gandon in an exclusive interview.
• Future without cookies?! What marketeers need to do when it comes to cookies.

Communication

• Money means trust: Ringier CFO Annabella Bassler on leadership, revenue and gender gaps.
• Digital charity: Why charity and digitization need to be thought of together.

Creativity

• Tanker or speedboat? Anyone looking for an agency is spoiled for choice. How do you make the right decision?
• Beginning of a new era: Is the metaverse changing our lives - or will it remain an "eternal trend"?

Media

• Luxury rethought: Success despite print crisis: Behind the scenes of the premium magazine "Madame.
• Is TV still attractive? Less performance, higher costs: TV as a medium is criticized by clients.
• Media for opinion makers: This is how the people who set the tone in Switzerland inform themselves.

Friends

• Association contributions News from the control centers of our partner associations.

m&k go!

• You need to know these locations! Face-to-face meetings are returning to business. Which venues are suitable?
• Manufacture à la Goldbach: How the top marketer wants to expand into event advertising.
• Making Encounters Contemporary: Live Marketing in the Mirror of the Post-Pandemic Era.

Rubrics

• "Brands need attitude" The column by GDW Founder Tijen Onaran.
• market: Quick and easy to the perfect event location.