m&k issue 3-4/2022

Receive the German-language trade journal "m&k" in issue 3-4/2022 as a PDF download with the following table of contents:


  • Dancing with the Mouse: Disney executive Duncan Wardle on career, creativity and innovation.
  • The hybrid revolution: online, offline, both combined: this is how your customers shop today.
  • Madame Nestlé: Marketing and Equality: Global CMO Aude Gandon in an exclusive interview.
  • Future without cookies?! What marketeers need to do when it comes to cookies.


  • Money means trust: Ringier CFO Annabella Bassler on leadership, revenue and gender gaps.
  • Digital charity: Why charity and digitization need to be thought of together.


  • Tanker or speedboat? Anyone looking for an agency is spoiled for choice. How do you make the right decision?
  • Beginning of a new era: Is the metaverse changing our lives - or will it remain an "eternal trend"?


  • Luxury rethought: Success despite print crisis: Behind the scenes of the premium magazine "Madame.
  • Is TV still attractive? Less performance, higher costs: TV as a medium is criticized by clients.
  • Media for opinion makers: This is how the people who set the tone in Switzerland inform themselves.


  • Association contributions News from the control centers of our partner associations.

m&k go!

  • You need to know these locations! Face-to-face meetings are returning to business. Which venues are suitable?
  • Manufacture à la Goldbach: How the top marketer wants to expand into event advertising.
  • Making Encounters Contemporary: Live Marketing in the Mirror of the Post-Pandemic Era.


  • "Brands need attitude" The column by GDW Founder Tijen Onaran.
  • market: Quick and easy to the perfect event location.
Category: Single issues

CHF 14.50