Receive the German-language trade magazine "m&k" in the m&k issue 3/2018 as a PDF download with the following table of contents:
MARKETING
VISUAL COMMUNICATION
The online and mobile world makes visual communication even more complex.
IMAGE MARKET
With the digital transformation, photographers and picture agencies are reinventing themselves.
MARKETING DAY AND TROPHY
Eight projects competed for the Marketing Trophy 18. The expert jury awarded prizes to four projects at Marketing Day 18 in the KKL Luzern.
COMMUNICATION
DISADVANTAGED PREFERRED
A truly exceptional poster wins the Swiss Poster Award.
PUBLIC TRANSPORT ADVERTISING
Advertising spaces on public transport are highly coveted. No wonder, since they reach an audience of millions.
FREE ADVERTISING ON WHEELS
Vehicle lettering is an effective way of advertising your company.
ASSOCIATION CONTRIBUTIONS
THE SWISS ADVERTISING ASSOCIATION
The SWA Annual Meeting brings together the Who's Who of advertisers.
Swiss Franchise Association
Swiss Marketing
Swiss Dialog Marketing Association
CALLNET.CH
The CAt-Award honors successful dialog center managers.
DIGITAL
DIGITALMARKETING
What do companies need to watch out for? Four experts give tips.
WEBSITE
MK makes suggestions on how to optimize your business website.
PROGRAMMATIC ADVERTISING
Programmatic advertising is considered the future of online marketing. What is important?
MEDIA
SERVICE PLATFORMS
People who buy online like to compare. That makes service platforms desirable for advertising.
GENERATION 50+
The silver generation forms the strongest market segment - how do you take advantage of that?
INTEREST MEDIA FOR BEST AGERS
Special interest media for the 50+ target group are not just print offerings.
HEADLINES
Opinion
Source index
Scene
Portrait
Maurizio Rugghia, Managing Partner & Founder "Sir Mary
