m&k issue 3/2016

Receive the German-language trade magazine "m&k" in the m&k issue 3/2016 as a PDF download with the following table of contents:

MARKETING

MARKETING DAY More successful with storydoing MARKETING CHAMPIONS These are the winners of the Marketing Trophy 2016 DIGITAL MARKETING "Bringing creativity, content and data together" DIGITAL MARKETING Big Data becomes as normal as market segment analysis ASSOCIATION CONTRIBUTIONS Swiss Marketing Schweizer Franchise Verband SWA

DIGITAL

SWISS ONLINE MARKETING E-business in focus Was die Besucher auf der neuen Swiss Online Marketing- & Swiss E-Business Expo-Messe in Zürich erwartet. DIALOGMARKETING Dialog marketing is increasingly individual and networked Interview mit Andreas Lang, Leiter Direct Marketing Services, Post. KAMPAGNE Live-Tests von Onlineshops DATAMANAGEMENT Zielgerichtete digitale Werbung dank Live-Datenmanagement VIDEO MARKETING Content is also king in online video How new forms of video are revolutionizing content marketing strategy.

COMMUNICATION

PT ADVERTISEMENT Public transport - Because it reaches everyone STUDY Lifestyle drink becomes popular in Zurich thanks to public transport advertising VEHICLE ADVERTISING Advertising pillars on four wheels ASSOCIATION CONTRIBUTIONS Promoswiss callnet.ch Schweizer Dialogmarketing Verband Kommunikation Schweiz

MEDIA

TV ADVERTISEMENT Targeted advertising - the solution for the future of TV? Gefällt die TV-Werbung nicht, greift der Zuschauer zum Mobile. Um die Aufmerksamkeit wieder zu erlangen, müssen sich Marketer neue Methoden ausdenken. Ein Beispiel ist die zielgruppenspezifische Werbung, welche den Zuschauer mit auf ihn zugeschnittenen Informationen versorgt und so gut wie keine Streuverluste bedeutet. RUBRIKEN & PLATTFORMEN The trend is rather away from pure advertising financing Swiss media companies and advertisers are increasingly focusing on classifieds and service platforms. Ringier and Tamedia are leading the way. They reveal what they offer in this area and where they see the advantages, challenges, more potential and the trends.

CAREER

MARKETING Successful completion made possible a great start Was bringen Ausbildungen im Bereich Marketing? Interviews und Portraits geben Aufschluss. DIGITAL Marketing training focuses on the trend toward digitization Further training offers to place brand messages correctly in the digital world.

HEADLINES

Meinungsbild Meeting Points Hotel des Monats Szene 90 Portrait

COVER

3/16 Cover photo: Joerg Mitter / Red Bull Content Pool
Category: Single issues

CHF 14.50