m&k issue 12/2022

Marketing

• The fault in the system: Philosophy star Prof. Markus Gabriel on the "stacking crisis" of our present.
• Tomorrow everything will be different: Times are changing rapidly. What does that mean for opinion research?
• "We must win": CIA chief and U.S. Defense Secretary Leon Panetta on world situation and economy.
• Out of the ivory tower: Johanna Gollnhofer's new column combines science and practice.

Communication

• Stormy seas: Our ships in the storm - and no one on deck: A review by Béla Anda.
• Say it simply: Publicis CEO Dr. Alexander Haldemann on the complexity of simple messages.
• The experienced: Heidi Hauer wanted more, wanted different. Is everything better now?
• Because enhancement works: Print is good, enhanced print (often) better: Kasimir Meyer in the company portrait.

Creativity

• Blood is thicker than water: one family, two worlds: Top chef Meta and advertiser Sarah Hiltebrand.
• Will art save us?: Mega-curator Hans Ulrich Obrist on committed art and the power of synthesis.
• There's a hitch somewhere: Does social storytelling deliver what was promised? No - and there are reasons for that.

Media

• "Now they're starting too!": That's why FC Bayern's media director Stefan Mennerich hardly sends any e-mails to the Südkurve.
• "Swiss Effie" in pictures: Which advertising had the biggest impact in 2022? Thanks to the "Effies" we know!
• What was, what is, what will be: Swiss journalism veteran:insideon movement in the industry.

Sustainability

• Too good to be true?: Charlie Thannhäuser turns trash into hydrogen: Chronicle of a success story.
• The future of mobility: Volvo COO Javier Varela on electric vehicles and the future of (his) industry.
• The green time bomb: too much greenwashing, too little knowledge: The clock is ticking for communicators.

m&k go!

• The empire strikes back: The live industry was pronounced dead. Now it's coming back - with double the energy.

Friends

• Association contributions: News from the control centers of our partners.

Rubrics

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