Receive the German-language trade magazine "m&k" in the m&k issue 12/2015 as a PDF download with the following table of contents:
CORPORATE PUBLISHING
BEST OF CP
Appealing to youth with sex appeal and brains The 13th Best of CP Awards honored seven Swiss media. Two of them were scrutinized more closely.
COMPANY MAGAZINE
Platform of the self-promoters In corporate publishing, content is prepared journalistically. What does it take to produce corporate magazines with impact?
CRISIS COMMUNICATION
Successfully mastering crises Reacting correctly in crisis situations contributes enormously to the company's image.
STORYTELLING
Once upon a time, a long time ago ... Innovative and cross-media stories are the trend. Will they determine the future?
PAPER
Haptic papers for effective communication The more tangible the content, the more lasting the effect. Paper still has a high status in corporate publishing.
EXCELLENCE
The boundaries are blurring Where is the boundary between internal and external communication?
CORPORATE DESIGN
Find the right color for a corporate logo The choice of color should play a decisive role in the development of the corporate brand.
COMMUNICATION
Brüggli in honor A look into the corporate communications of the non-profit institution Brüggli.
DIGITAL
MOBILE PAYMENT
"In 2016, users can pay in-store, online and in-app" The UBS payment app is the big winner of the Best of Swiss Apps Award. Andreas Kubli in an interview about its development.
APPS
On the hunt for the perfect Swiss app Three gold winners of the Best of Swiss Apps show how the offline and online worlds can be successfully combined.
MOBILE COMMERCE
How the potential of mobile shopping is ideally exploited Why mobile commerce is gaining in importance and what store operators should look out for.
MK OPINION PIECE
Mobile Advertising The results of the online survey in an infographic.
GENERATION Z
The smartphone determines the target group of tomorrow For young people, nothing works without a smartphone. Their attention must therefore be reached via mobile.
SECOND SCREEN
Shazam: using content to "move" users How the "Shazam" app is used for advertising campaigns.
DIGITAL MEDIA
Smartphone catches up with television The Digimonitor 2015 shows the latest developments.
