m&k issue 10/2022

Marketing

• "I strive for impact": Peloton brand manager Dara Treseder on wanting to change the world.
• Against the crisis: recession and inflation threaten the economy. What can marketing do?
• On the pulse of time: Sex appeal and sustainability: Porsche dares the brand balancing act.
• Confidently into the future: Dacia has written a brand manifesto - and is reinventing itself in other ways as well.

Communication

• Function follows form: Why visual communication is much more than just "pretty to look at".
• The power of the unconventional: Publicis CEO Alexander Haldemann on the strategic importance of creativity.
• The multi-talented Andrea Rutishauser in an exclusive m&k portrait.

Creativity

• The Age of Iddris: Tech prodigy, artist, architect: why Iddris Sandu's time has come.
• Trapped in the "in-between"? Why do many things in the metaverse seem so familiar?
• How do I tell consumers? The Wirz agency shows how sustainability communication works.
• Together, we create! enables clients and agencies to work together in harmony.

Media

• Quo vadis, Coopzeitung? Switzerland's largest medium turns 120: A look behind the scenes.
• Desire for printed matter: The Swiss Print Award shows that haptics count and printed matter remains relevant.
• Replay ads are here! More security for clients: This is how replay ad technology works.
• Media and Metaverse: A new PwC study provides an outlook on developments in the Swiss media.

m&k go!

• An industry in flux: The pandemic has changed live communication. What traces will remain?
• Everything different in Aargau? Aargau Tourism is taking a completely new approach to marketing the canton.
• Will the lights go out soon? That's how badly the shortage of staff is affecting the event and trade fair industry.

Friends

• Association contributions: The latest from the control centers of our association partners.
• Meetingpoints
• Imprint