Receive the German-language trade magazine "m&k" in the m&K issue 10/2020 as a PDF download with the following table of contents:
Marketing
"Me or not me"
Anyone who understands Sir Mary's selfication principle will rethink brand communication.
Designer punk at SAP
Martin Wezowski, Chief Designer and Futurist at SAP, on punk rock and the future.
Communication
Never again externally determined
Social media professional Tijen Onaran advocates strong self-positioning on the web.
Children in the marketing trap?
Cary Steinmann on his new book, which explains marketing in a way that is suitable for children.
"Stay loyal!"
With loyalty programs, companies turn Swiss into hunters and gatherers.
Digital
SME support from Google
Switzerland CEO Patrick Warnking on his company's new initiative.
Comprehensive Customer Journey
How Allianz accompanies customers every step of the way.
Media
Future plans at CH Media
Roger Elsener on fresh broadcast formats and the course for 2021.
Career
Education in upheaval
How is the future of learning shaping up? m&k asked.
Things are also getting greener online
About sustainability in e-commerce.
Print & Publish
Has print had its day?
No one is interested in printed information anymore? Facts say otherwise.
Online printing in focus
Online print shops have the image that
quality. Rightly so?
Commercial printing in the print market
Print media, magazines and inserts:
How do they ensure their survival?
Friends
Association contributions
News from the control centers of the associations.
Rubrics
Bosses' business
A portrait of Johanna Walser, CCO at Ringier.
Column
Roger Hämmerli asks: "Are we intellectually crippled?"
Meetingpoints
See and be seen.
Sources of supply
and the imprint.
