Receive the German-language trade magazine "werbewoche" in the m&k issue 10/1976 as a PDF download with the following table of contents:
Sale
Effectively use audio slide shows for sales
Karate in sales - a checklist not to be taken entirely seriously
Creativity in sales
Salespersons in action at trade fairs
Special section: leisure, stress and fitness, business and congress tourism
Working time -f free time = fulfilled time?
The best fly: to rest far away
On the stress situation of the professional driver
How the Vita course became a PR hit
Intersport: now AG!
Marketing for Congress Tourism
Economy
The potential for inflation
Swiss export economy remains competitive
Economy
Industries
Company
Management
Rationalization gaps in the retail sector
Rubrics
Novelties
People
Culture
Books
Problem of the month
Reader questions
Courses and meetings
Fairs and exhibitions
About the cover
Stress and free time...
Is the sum
time filled by working time and free time? Jurg A. Egli explores this question.
Arnold Schenk,
General Manager of Intersport, in conversation with V + M about the restructuring of Intersport.
Bruno Gerber:
Marketing for each other competing de congress venues - how to do it?
