Receive the German-language trade magazine "m&k" in the m&k issue 1/2018 as a PDF download with the following table of contents:
MARKETING
SOCIAL MEDIA MARKETING
How entrepreneurs can engage in dialogue with fans.
E-EXTRA CLASS CAR RACING
Formula E is coming to Zurich in 2018. How sponsors are using this trend sport.
SPONSORS DISCOVER E-SPORT
Computer gaming as a sport? E-sports are becoming an attractive sponsorship platform.
COMMUNICATION
SWISS SPONSORING AWARD
MK presents the 15 nominated works. The winners will be announced on February 8 at the Park Hyatt in Zurich.
CONTENT AND EMOTIONS
Content and experience are becoming increasingly important in sponsoring. Experts in conversation.
EVENT EQUIPMENT
It takes more than a good location to make an event a success.
ASSOCIATION CONTRIBUTIONS
Swiss Marketing
Swiss Franchise Association
Callnet
DIGITAL
SEARCH ENGINE OPTIMIZATION (SEO)
If you want high click numbers, you have to let yourself be found. How does SEO work?
ADVERTISING WITH GOOGLE ADWORDS
Four experts each provide five tips for efficient use of the advertising system.
NEW RULES FOR FACEBOOK ADVERTISING
Facebook is changing its advertising strategy. Two experts assess the situation.
MEDIA
RULES OF THE GAME IN SPONSORING
World Cup 2018: Who will win the sponsors' competition?
TRIENNIAL MEETING
VSM President Pietro Supino calls for SRG to abandon targeted ads.
RELAUNCHES
Who in the Swiss media industry has renewed their web presence?
HEADLINES
Opinion
Meetingpoints
Source of supply index
Scene
Portrait
Dr. Patrick Cotting, CEO, CCI Cotting Consulting AG
