m&k issue 1/2015

MARKETING

COVERSTORY 50 years of TV commercials: An eventful history Swiss television advertising is celebrating its 50th birthday. DEPTH EFFECT The new sponsorship platform is called Indoorsports LIVE MARKETING Emotional platforms for the perfect image transfer COMMITMENT The Coop community duel from schweiz.bewegt is a hit Coop is committed to movement and sponsors the project. ASSOCIATION CONTRIBUTIONS Marketing Trophy Swiss Franchise Association

COMMUNICATION

VIP HOSPITALITY Provided with hospitality offers at events Hospitality packages are an important tool for customer loyalty. Some event organizers present. AGENCIES In the glow of the jubilant pose Sponsorship prospects EVENTTECHNIK Technical networking remains a trend in the event business MERCHANDISING Merchandising products as an advertising platform TEMPORARY INFRASTRUCTURE Attractive event buildings ASSOCIATION CONTRIBUTIONS Swiss advertising

MEDIA

MEDIA SPONSORING "Almost part of the program" Radio and TV shows are also sponsored. publisuisse, Goldbach Media and swiss radioworld reveal the trends in media sponsorship. TV SPONSORING Customized solutions and branded entertainment Teleclub offers its customers various sponsorship platforms in the area of sports. Live events have a major advantage here. TICKETING Putting a brand in the spotlight via ticketing The services of the Swiss ticketin providers include much more than just the distribution of tickets. Sponsors can position their brand.

CAREER

EDUCATION YEAR 2015 Education providers enter the new year with momentum Various education providers name the most important marketing and communication trends in 2015, including emotional involvement, for example. EDUCATION YEAR 2015 "Most fail on soft skills". Peter Petrin, Vice President of Swiss Marketing, in an interview about goals and challenges in the new year. CUSTOMER DIALOG How online communities get companies to participate Today, everything revolves around customer dialog. This also includes online communities. A study by the HSLU shows why companies join in and what makes a community successful.

DIGITAL

SEARCH MACHINES Mobile-friendliness is weighted even more heavily Those responsible reveal tricks and insights into search engine marketing. SEARCH MANAGEMENT Past, present and future of SEO INTERNET WORLD International e-commerce trends for 2015

SPONSORING

FOCUS TOPIC 15 contributions on the topic of sponsoring

COVER

1/15 Cover photo: clic design ag, berne