m&k issue 1-2/2022

Marketing

• The voice of power: top consultant Jennifer Palmieri on presidents, populism and communication.
• The end of wastage? Personalized advertising is the trend. Who needs anything else?!
• My house, my car, my NFT. Is the Metaverse the future - or a reverie from Silicon Valley?
• Clearly "room for improvement": Many companies have problems with content management. But technology can help.

Communication

• The last mass medium: outdoor advertising is in for an exciting year. We explain why.
• Promotional products that make an impression: Boring gadgets were yesterday: these promotional products really score points.
• "You just have to listen": The "young entrepreneurs" Yaël Meier and Jo Dietrich in a Gen-Z conversation.
• The treasurer: Liza Engel, Chief People Officer of Deloitte Switzerland, in close-up.
• Sustainable revolution: Sustainability is the new trend topic. What do companies need to pay attention to?

Creativity

• Rocket launch in the Krea sky: The CRK agency wins the Krea ranking. What sets the shooting stars apart?
• Anyone can be creative. Can they? Advertising icon Dennis Lück on training your creative muscles.
• The perfect mélange: Why creation and digitization should be thought of together.

Media

• The Guardian: Alan Rusbridger made the Guardian great. Now he's returning to the media.
• Media in Transition: How Swiss Publishers are Trying to Establish New Businesses.

Work&Life

• The "war of talents" continues: ... and those who use employer branding cleverly have a better chance.
• Lifelong learning: The new year starts with further training for marketeers and communicators.

Friends

• Association contributions: News from the control centers of our partner associations.

Rubrics

• Making women's successes visible: GDW Founder Tijen Onaran's monthly column.
• Column from Wenzel: The tbwa creative about "LFH" - Leading From Home.
• Meeting Points: These are the places where Switzerland meets.