Receive the German-language trade journal "m&k" in the m&K issue 1-2/2020 as a PDF download with the following table of contents:
MARKETING
E-SPORTS COMES OF AGE
Gaming competitions are becoming increasingly popular and offer companies a playing field, even
for real business.
MARKETING CHALLENGES
Are all marketing challenges in digital? Not just ...
"VERY IMPORTANT PERSON"
Many event organizers offer VIP packages, we asked what guests want.
DIGITAL
DEX 2020
Star advertiser Dennis Lück in an interview about
Digital Brand Experience.
TIKTOK ENTERS THE RING
Many have already tried to knock Facebook and Instagram off their thrones ...
ADOBE
From Basel to the world: innovations from Switzerland.
COMMUNICATION
VALUES IN COMMUNICATION
Dr. Stefan Feldhaus reveals what it means when the good Lord writes straight on crooked lines ...
DO I HAVE TO BE PERFECT?
Gerold Brenner on the expectation of functioning like an oiled gearwheel.
GREEN PROMOTIONAL ITEMS
Practical giveaways that are also produced sustainably ... pretty cool.
MEDIA
TV SPONSORING
In times of TV advertising overwinding, sponsoring is increasingly used.
MEDIATALK ON "MARKETING DAY
Media celebrities talk about focusing on the essentials.
THE MODERATION MIRACLE
Susanne Wille reveals how she prepares for future challenges.
ASSOCIATION CONTRIBUTIONS
Swiss Marketing
Swiss Association of Advertisers
Swiss Franchise Association
Promoswiss
Swiss Dialog Marketing Association
HEADLINES
Opinion
Scene
Portrait 50
Reto Böhner, best marketing manager of his year.
Meetingpoints
Source of supply index
