Issue 8/2018

To the point

From Frauengold to Feierabendbier

Women in advertising

Of sexy housewives and strong do-it-yourselfers

Survey among female advertisers

Where we are today and what still needs to change

Theophil Butz on an all-women agency

Media Opinion

A critical mass is needed

Opinion

Men, lighten up

Head of the week

Annette Häcki, Creative Director, Y&R Group Switzerland

13 Questions for ...

Katrin Hasler, Owner and Creative Director at Ruby

Video 4.0

"Video producers fight back against portrait format".

What is actually ...

Dynamic Ad Insertion?

Who is who

Best of Swiss Web with "Advertiser of the Year" and Crossmedia Award

Jobchange

Budgets

Swiss illustrators

Anja Denz

Noticed / Said

Cartoon / Last but not least