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Issue 8/1996

Receive the German-language trade magazine "werbewoche" issue 8/1996 as a PDF download with the following table of contents:

OPEL IN CYBERSPACE

New media: General Motors drives on the digital highway

WHAT DID THE AUDIENCE CHOOSE?

Magazine: Publimedia competition at the ADC exhibition

BERNER ANZEIGER DISPUTE

Media: "Bund" examines introduction of a regional newspaper

SPOT BOOKING WITH THE MOUSE

Media: Publisuisse improves booking system for TV advertising time

ZURICH HAS A NEW "BONUS"

Shortlist: Schawinski's city magazine "Bonus" now at "Tagi" with a new concept

"UNITED COLORS OF AY&R"

In conversation: Urs Beer, Managing Director Advico Young & Rubicam
Category: Single issues

CHF 14.50

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