Receive the German-language trade magazine "werbewoche" issue 8/1994 as a PDF download with the following table of contents:
Kenneth Youngstein,
Pharmaceutical advertisers, about international pharmaceutical communication
Pierre Lamuniére,
Edipresse, makes marketing awards
Daniel Matter,
Matter Galbucci Leo Burnett, about the newly won McDonald's budget
Weekly high
Agencies
The car industry to the Motor Show
Single-mindedFaigle fax communication
Audience campaigns become more and more popular
Background
Kenneth Youngstein builds Grey Healthcare Group Sehweiz
Media
SRG closes 1993 with a profit
Local radio stations between central editorial offices and regional solutions
Criticism of Edipresse marketing policy
Ringier magazines launches old and new offerings
Events
Under discussion
Daniel Matter, Matter Galbucci Leo Burnett, on the McDonald's budget.
