Receive the German-language trade magazine "werbewoche" in issue 7/2013 as a PDF download with the following table of contents:
REIN
Top 1
Bet that he will make it!
COLUMN
Hans Stutz warns about a lack of food, Anne-Friederike Heinrich rants about urban gardening, and Theophil Butz grumbles about jokes
Can you already see the advertising of the future on Swisscom TV today? Swisscom Advertising has been offering a new generation of interactive advertising formats since January
The agency at the airport was chosen as the leading B2B agency at the moment at the "Best of Business-to-Business" Awards in Frankfurt and also won the German Dialog Marketing Award at the same time
Hesskisssulzersutter realizes a new campaign for South Tyrol and the Zurich agency Process accompanies Edelweiss
Beat Hürlimann on the Social Newsroom
Werbewoche's impact check shows which campaigns perform best
Legal pitfalls of online advertising
The Visucom agency for visual communication in Brig has realized an addiction prevention campaign of Sucht Wallis/Addiction Valais
The info pages of Swiss Marketing
Mirko Marr from the IAB Switzerland in an interview
NEW CAMPAIGNS
Reading this Leader. Findings from the MA Leader
Manuel Dähler, Director of Mediapulse, in!interview
The digitization of the television world will also change the measurement of audience ratings - various alternative currencies are emerging
User-initiated social media activities entail significant risks
HEAD OF THE WEEK
In addition to his work as Creative Director of TBWA Zurich, Frederick Rossmann also leads a second life as an artist and illustrator.
SHORTLIST
Werbewoche was at the MA Leader, the Swiss Media Award, the Swiss Online Marketing and at the Packaging Switzerland
