Receive the German-language trade magazine "werbewoche" issue 7/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Gilles Aeby is Head of Strategic Planning at the bilingual agency "numéro 10"
JobChange
Page 5
Column Newspapers should take better care of their & readers, advises Stephan Russ-Mohl
Guest commentary
Peter Weigelt writes about the failed Swiss media policy
MediaShow
Page 7
Media
The new Bilanz campaign promotes its exciting cover story
Crude oil
Using children and their plans for the future as subjects, Lesch + Frei argues for the petroleum association
AdRating
Page 8
Museum marketing
The Museum of Communication in Bern receives an award for its successful repositioning
Page 9
Museum advertising
The MfK is to become a brand with new advertising appearances
Page 10
Corporate Identity
Swiss Re skillfully implements its corporate image with contemporary architecture
Page 12
New Campaigns
Page 13
TV advertising The crisis has played into the hands of advertising windows, but the zenith has been reached
Page 14
Television
The TV Production Center Zurich ends its cooperation with the German company Salzbrenner Stagetec Mediagroup
advertising marketer
To save placement fees, customers book directly with the radio _ stations
Page 15
Weekly press
Uli Rubner, publishing director of Weltwoche, talks about the future of the magazine in an interview
