Receive the German-language trade magazine "werbewoche" in issue 6/2014 as a PDF download with the following table of contents:
REIN
Top 1
Shaping a head start
Top 2
Of pioneers, passion and passaia
COLUMN
Hans Stutz cleans journalists' glasses, Kristian Widmer pleads for knowledge and Theophil Butz grumbles about puzzle communication
"The flap" shows it
In the cross-media age, new criteria must also be sought for the evaluation of films
The winners from the Spotlight Festival 2014
Roland Bernhard, Senior Partner at the Zurich offshoot of Vivaldi Partners Group, on the market behavior of the "always-on consumer".
Manuel P. Nappo about drones
VW Commercial Vehicles ventures a look into the future with ViznerBorel
Website development abroad - from curse to blessing
Who will win the coveted awards at the Swiss Dialog Marketing Prize 2014 is still open; the jury has already decided on the shortlist in the 17 categories
Florian Weischer about spring fever
13 Questions for Bernhard Herzig, CEO Maxomedia
Werbewoche's impact check shows which campaigns perform best
NEW CAMPAIGNS
MACH Basic 2014-1 is the first time that fully comparable data is available according to the new survey concept; we! analyze the title groups
The Helsana insurance group uses videos in different areas - there are first successes and!the!know-how grows
Wemf launches an app for mobile transparency in the Swiss print media market
HEAD OF THE WEEK
Patrick Salonen specializes in high-end post production and CGI
SHORTLIST
Werbewoche visited the GfM marketing trend conference and the 10 years of Krieg Schlupp Partner celebration.
EVENTS
The book recommendations of Werbewoche and getAbstract
