Receive the German-language trade magazine "werbewoche" issue 44/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
Roger Eckerlin, the new Head of TV Sales at Cinecom, is having fun acting as a little champion
JobChange
Page 5
Column
Jürg Häusler on the frequent revival of old brands
Editorial
Page 7
Zürich Financial Services is making big gains: Pubiicis is to help the insurance group achieve a top-of-mind position far and wide with a lavish campaign.
Insurance I
Publicis is to help position Zürich Financial Services as a top-of-mind insurance company
Media
The magazine launches a book canon, Ruf Lanz the reading aid for it
Page 8
Insurance II
When Mobiliar has a claim, Wirz Werbung provides the corresponding spot(t)
Page 12
Gastronomy
Hardly any classic advertising: the marketing of the American coffee house chain Starbucks
Coffee and Communities
The American coffee house chain is going its own way in advertising - successfully.
Pages 14,15,18
Elections/Rating
What was the best advertising campaign in 2005? Who will be advertiser of the year 2006? Plus: The 10 top creative agencies 2005
Page 15
Advertiser of the year
Who will take home the Egon 2006? Choose from six candidates - from Bodin to Schlupp.
Page 18
Top creatives
The 10 agencies with the most awards for their creative achievements in 2005.
Page 19-20
New Campaigns
Page 21
Free paper
The Zuger Presse is now available free of charge - LZ Medien also wants to be part of this market.
Free press
LZ Medien is turning the Zuger Presse into a free newspaper and thus challenging the competition
Page 22
Classifieds
With NZZexecutive, the NZZ is bringing its job advertisements under one roof
NZZ job alliance
NZZexecutive bundles the job advertisements of NZZ and NZZ am Sonntag.
Page 23
Digital radio
Many private broadcasters are interested in DAB digital radio, but they need money from the licence fee pot to implement it
Page 24
Media awards
Espace Media Groupe has awarded prizes for good local journalism and for the best press photo
Page 26
Shortlist
Advent stress for Beat Fritsch, who even made it to Aarau last week, among other places
