Receive the German-language trade magazine "werbewoche" issue 40/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
Christine Kunovits will present the seasonal cuisine in early 2005 with a changed recipe
JobChange
Page 5
Column
Peter Glotz explores the question of whether the time-honored Riepian law still applies today. His answer is a clear yes
Editorial
Page 7
Topic leadership among Sunday titles: FCB Leutenegger Krüll dresses this confident claim of SonntagsBlick in surprising social mores.
Newspapers
SonntagsBlick demonstrates healthy self-confidence in its new campaign: What's in the SoBli is always relevant, it says
EtatNews
Page 8
Cook of the nation
Betty Bossi's ready meals are selling like hot cakes at Coop. That raises questions.
Food
Since Betty Bossi ready meals have been offered by Coop, the nation's chef has been making record sales. This is upsetting some people's stomachs
Page 9
Sports marketing
A study shows how much the Chinese like - or dislike - soccer, Formula 1 & Co.
Page 11
Letter mail
The Swiss are writing fewer and fewer letters. Swiss Post asked Euro RSCG Zurich to break this trend with a motivational campaign.
Mail for Phil-Atelists
How did Phil Collins get into Genesis? By mail, of course! A campaign for letter writing
Page 12
Philippe Starck
received the Lucky Strike Designer Award 2004 and blasphemed the award donor in gratitude.
Design
The importance of design and logo in today's brand world: Interview with design expert Michael Erlhoff
Retail trade
Toys? Migros has it. To make sure that adults know this too, the wholesaler is launching a campaign in time for Christmas.
Page 13
New Campaigns
Page 15
Radio
The goal of private radio stations is to have as uniform a price per thousand as possible. This leads to tariff increases
Page 16
Free newspapers
The Bernese Bear does not participate in the hunt for commuters and instead relies on households
Clever strategy
The Bernese Bear is not targeting commuters, but households instead.
Page 17
Eastern diplomacy
Südostschweiz is also taking part in the scramble for the best press seats on Lake Zurich.
Publishers
The outcome of the struggle for power and market share at Zurich's regional newspapers is still open
Page 18
Fashion
Fashion chain H&M launches Karl Lagerfeld's exclusive collection in top media with a campaign unlike any other
Page 19
Shortlist
Beat Fritsch kept only the sacred duty to write about it alive at the Golden Ear award ceremony
