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Issue 40/1990

Receive the German-language trade magazine "werbewoche" in issue 40/1990 as a PDF download with the following table of contents:

Espresso

It is no longer called SHZ, but Handelszeitung. And a few other things have also changed

Personal

When advertisers are communication strategists and genuine entrepreneurs, success is not lacking Herbert J. Seiler

Freelance

No time for research? No problem, the service center "Lexikon Recherchen" searches and finds

Marketing

How high are advertising investments in 1991? A Publicitas survey of 800 advertisers

Public Relations

No growth disruptions at Trimedia; GGK deal signed and sealed

Media

Four speakers from our neighboring countries and one Swiss at the ofa publishers' conference  
Category: Single issues

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