Receive the German-language trade magazine "werbewoche" issue 4/2015 as a PDF download with the following table of contents:
Pure
COLUMN
Karl Lüönd on the "print crisis
Anne-Friederike Heinrich on advertising media against their will
Axel Eckstein on occupational diseases and Theophil Butz on inedible advertising content mush
Beat Hürlimann
About #Oscars2015
The Impact Check of Werbewoche
13 Questions for Florian Beck, Executive Creative
Director of Serranetga
"NET-Metrix provides an incomplete picture of online usage."
Werbewoche spoke with Vanessa Marr, Managing Director Microsoft Advertising Switzerland
Smoke free - quit, but how?
Havas Worldwide Zurich's new tobacco prevention campaign gets people talking
EGK campaign
Health insurance with a healthy attitude
Digital assistant: Oliver Graf, CEO of Ve Interactive, in conversation
IAB Switzerland
New Campaigns
Community marketing à la Joiz
Campaign planning - the tool that can do it all
Shortlist
Advertising Week Team, Zurich Advertising Club Big Bang Party, VSV Fireside Chat
