Issue 4/2012

Receive the German-language trade magazine "werbewoche" in issue 4/2012 as a PDF download with the following table of contents:

CLEAN

Top 1

Berne city bypass

Top 2

Ideas workshop brings marketer on board

COLUMN

Josefa Haas pleads for blurriness, Andreas Panzeri ponders on the sixth power in the state and Theophil Butz grumbles about a grotty ugly tram.

Neutral serves international clients from Zurich and also transcends the boundaries of classic advertising with its work.

Renzen Communications provided KWC with creative support in the development of a new "Shower Culture" range.

Best of Swiss Web 2012

the master candidates are determined

The competition Die Klappe counts again for the ranking of Werbewoche. SELB can already profit

Migros gives a name to its commitment to sustainability and Metzgerlehner launches the latest Phonak hearing aid worldwide

The impact check of Werbewoche shows which campaigns perform best

Sponsored Facebook ads achieve a higher ROI than conventional Facebook ads when it comes to gaining new fans

Facebook

An IPO for innovation

NEW CAMPAIGNS

The KommTech Study 2012 documents how media use is changing. The focus is on mobile Internet use

With a focus on mobile advertising, we show what is exemplary abroad and launch a community platform on the topic.

HEAD OF THE WEEK

After many years in Zurich and the USA, Ralf Kostgeld has returned to his home town. He has been with Ammarkt in St. Gallen since the end of 2011.

SHORTLIST

The Werbewoche was present at the Marroni-Plausch of Südostschweiz

EVENTS

EYECATCHER / JOBCHANGE

OUT

Category: Single issues

CHF 14.50