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Issue 39/1997

Receive the German-language trade magazine "werbewoche" issue 39/1997 as a PDF download with the following table of contents:

TINA ASRIEL

takes over management of Simko Zurich:

NOTHING FOR BEER BELLIES

Campaigns: Cardinal Monsoon to attract women to drink beer

THE THREE FROM JWT

Agencies: J. Walter Thompson becomes J. Walter Thompson -i- Hostettler + Fabrikant

HEINZ DALLMER

about prospects in direct marketing:

AWAY FROM BIRCH STOCK IMAGE

Marketing: Biokosma ventures a brand relaunch after 60 years

THE INFINITE ELEGANCE OF PHOTOGRAPHY

Magazine: Felix Streuli, sought-after advertising photographer

FOUR MINUS ONE EQUALS FOUR

Media: Ktip versus Observer - the cards are reshuffled

WALTHER SIEVI

about the future of the SFVP:
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